Business Development Representative
BBB Heart of Texas
I work directly with business owners and leaders to strengthen their BBB presence, explore Accreditation and advertising opportunities, and take a closer look at what their marketing promises. From a single location to a growing company, let’s look at what customers can verify and what you want to accomplish next.
Marketing can help you be found, BBB can help you be chosen.
Bring your company name, city, and the question you want answered.
My designs. My campaigns.
SEARCH. TRUST. MEASUREMENT.
What can customers find? What can they verify? What do they do next? Explore accurate business information, human judgment, BBB AI Hub resources, and GA4 referral tracking.
EXPLORE AI VS. SEOA preview of public reviews mentioning my work, including earlier work with BBB serving North Central Texas. Read every supplied review at full size in the gallery.
When water is coming into your home, you need help. You also need to know who you’re letting through the door.
BBB offers a FREE quote request service to help you connect with local BBB Accredited businesses for emergency repairs and storm recovery.
BBB Accredited businesses must meet and maintain BBB’s Standards for Trust, including applicable trade licensing requirements, honest advertising, transparency and integrity.
Before you hire, review their BBB Business Profile. Ask about availability, service fees and the work your home needs.
Your home matters. Who you trust with it matters.
TRUST • HONESTY • INTEGRITY
CONTACT ME TODAY!
Michael Azcona
Business Development & Ad Specialist
BBB Heart of Texas
817-383-4293
The views and opinions expressed are my own and do not necessarily reflect the views or positions of Better Business Bureau Heart of Texas.
BEFORE YOU PUBLISH
Your website is not just content.
It is a collection of claims.
Can you substantiate yours?
REVIEW YOUR ADVERTISINGClaims. Guarantees. Credentials.
Know what you are promising.
Can you substantiate every advertised claim? Are your licenses, certifications, testimonials and advertised results presented accurately?
Check the promises on your website, social posts, truck lettering and printed materials. Does the evidence support what a customer will understand?
The FTC requires a reasonable basis for objective advertising claims before they run.
Check the source: FTC advertising substantiationExplore the standards behind BBB advertising review.
Check the source: BBB Code of AdvertisingDo you offer a SATISFACTION GUARANTEE? Are its conditions and limitations clearly disclosed?
What is covered? For how long? What must the customer do? What happens if the customer is dissatisfied?
A money-back guarantee does not replace evidence supporting an advertising claim.
Check the source: FTC guarantees and advertisingTDLR administrative penalties
UP TO$5,000
PER DAY FOR EACH VIOLATION
Texas Occupations Code §51.302 sets this maximum for a TDLR-regulated program when its governing law does not specify another maximum. Each day a violation continues or occurs is a separate violation.
The applicable law, violation and enforcement criteria determine the penalty. This is not an automatic fine for every website error or a rule covering every Texas contractor.
Check the source: Texas Occupations Code §51.302That is not just a seal. That is ongoing advertising support.
Once Accredited, you can send new advertisements, guarantees, promotions and marketing campaigns to me for advertising review before publishing them.
Would you rather identify a problem before it is published, or after a customer, competitor or regulator finds it?
Protect the claim before you publish it.
Check the source: BBB Code of AdvertisingContact Michael to coordinate Heart of Texas advertising-review support. Review is not legal advice or a guarantee against regulatory action.
Book time with me to discuss your public marketing and the Accreditation application process.
Pay nothing unless your business is approved. If claims require modification or substantiation during the Heart of Texas application review, you will be advised before approval. You are not charged while those issues are being addressed.
We will review the applicable Accreditation fees and terms together before you apply.
Bring your website and the advertising you want reviewed.
I bring over 20 years of experience across business development, advertising, print production, and multi-location operations. I’ve worked on both the sales conversation and the work behind the promise, from developing campaigns to leading teams and managing business operations. The common thread is simple: listen closely, understand what a business is trying to build, and make the next step clear.
At BBB Heart of Texas, I help business owners review their public business information and explore the role of transparency, truthful advertising, and Accreditation. I care about what people find when they look up a business and whether the information helps them make an informed decision.
Good questions reveal the real problem.
Clear information helps people make informed choices.
Trust grows from what happens after the conversation.
What can customers verify about your business? What does your advertising promise? And what happens when someone is ready to contact you? Those questions connect your public business information, your Accreditation decision, and your advertising strategy.
Let’s review what customers find on your BBB Business Profile, from contact information and services to locations and website links. Whether you operate one location or several, we can identify information that needs attention and discuss the appropriate next steps.
Discussing truthful advertising, accountability, and what BBB Accreditation means for a qualified business.
Let’s discuss available BBB advertising opportunities, where visitors would land, and how phone and form inquiries can be tracked. I bring advertising sales and conversion-tracking experience to the conversation, including working with external marketing agencies. Bring your current campaign and the audience you want to reach.
MICHAEL AZCONA • HEART OF TEXAS
Find me in the BBB directory and get to know the organization behind the work.
Verify Michael in the BBB directoryFind Michael Azcona’s photo, title, and direct number on BBB.org.I connect with businesses across the organization’s 105-county service area. The counties below are grouped by BBB Heart of Texas region. If your business is in one of them, contact me directly.
Bastrop, Blanco, Burnet, Caldwell, Fayette, Gillespie, Hays, Llano, Travis, Williamson.
Angelina, Brazos, Burleson, Grimes, Houston, Lee, Leon, Madison, Milam, Nacogdoches, Polk, Robertson, Sabine, San Augustine, San Jacinto, Trinity, Walker, Washington.
Bell, Coryell, Lampasas.
Aransas, Bee, Duval, Jim Wells, Kleberg, Live Oak, Nueces, Refugio, San Patricio.
Erath, Hood, Johnson, Parker, Palo Pinto, Somervell, Tarrant, Wise.
Webb.
Andrews, Brewster, Crane, Crockett, Ector, Glasscock, Howard, Loving, Martin, Midland, Pecos, Reagan, Reeves, Terrell, Upton, Ward, Winkler.
Atascosa, Bandera, Bexar, Comal, DeWitt, Dimmit, Edwards, Frio, Goliad, Gonzales, Guadalupe, Karnes, Kendall, Kerr, Kinney, La Salle, Lavaca, Maverick, McMullen, Medina, Real, Uvalde, Val Verde, Wilson, Zavala.
Calhoun, Jackson, Victoria.
Bosque, Comanche, Falls, Freestone, Hamilton, Hill, Limestone, McLennan, Mills, Navarro, San Saba.
THE WAY I WORK
Why Accreditation matters, what a customer can verify, and how the public record supports a business. Explore the layered guide, then bring your company’s question to me.
Why Accreditation Matters in 2026Read the Accreditation guide How BBB supports search & trust Is SEO dead? BBB trust story checklist
Considering Accreditation? Planning an advertising campaign? Seeing business information online that needs attention? Book with me and bring the question you want answered. Include your company name, city, and website so we have a clear place to start.
Book with MeMichael Azcona · Business Development Representative · BBB Heart of Texas